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star Worth 1 GBCI CE hour and 1 AIA LU

LIVE Webinar: 6 Steps to Securing Headlines

Tue, 5/21/2019 - 1:00pm - 2:00pm

Any Computer

Learn how to pitch to regional and national media on your green project! 

When it comes to media relations in the Philadelphia market and beyond, many green firms struggle to understand the process for landing headlines.

The good news is that media relations is not as difficult as it may seem. With a solid understanding of the media market, process and messaging foundation in place, you can take on the role of public relations pro, adding yet another (extremely valuable) skill to your daily responsibilities.

During this webinar, you will learn:

  • The ins and outs of the Philadelphia and national media landscape, including the top real estate and green building reporters to pitch at the Philadelphia Inquirer, Philadelphia Magazine and Philadelphia Business Journal.
  • How to identify the sustainability subject matter experts at your firm and uncover the latest news related to your green projects and services.
  • How to craft the perfect media pitch that will catch the attention of reporters and generate stories for your firm.
  • How to track, measure and merchandise the success of your media relations efforts.

Webinar may be accessed from any computer with an internet connection. Worth 1 GBCI CE hour and 1 AIA LU. 


Event Cost

Pro Member: FREE

Member: $10 

Non-member: $25 (Want to become a member? Join here!)

Registration has closed | Contact Leah Wirgau if you would like to attend this webinar session.

Meet the Presenter

Mallory Horshaw | Brownstein Group

As PR Account Director at Brownstein Group, Mallory is consistently developing and executing successful, award-winning strategic public relations programs for clients including Campus Apartments, Cecil Baker + Partners, SageGlass, Green Building United and Western Union. Mallory has a wealth of knowledge and experience in the real estate and construction space. As a lead on the agency’s AEC practice group, she oversees all day-to-day activities, including media relations, award submissions, executive thought leadership and social media content development for some of the region’s leading developers and architects. Mallory has secured hundreds of earned media placements for her clients, including key industry publications such as Multifamily Executive, Multi-Housing News, and WSJ’s Property Report. Brownstein Group (BG) is the longest-running independent brand communications agency in Philadelphia. 

mallory horshaw headshot

Thank You to Our Sustaining Partner for Presenting

Legacy Partners

Platinum Partners

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