social media
star Worth 1 GBCI CE hour and 1 AIA LU

LIVE Webinar: The Evolution of Social Media for B2B Brands

Wed, 12/5/2018 - 1:00pm - 2:00pm


Social media is constantly evolving. From algorithm updates to changing paid content guidelines to completely new platforms entering the scene, it can be tough to stay in the know about what’s happening in the social sphere.

For sustainability-focused firms with limited time and resources, the challenge of keeping up with social media changes can be even more daunting. It’s safe to say if your firm is still posting like it did in 2015 – it’s well beyond time for a social strategy refresh. 

During this webinar, you’ll learn:

  • The latest on the most popular social media channels for B2B brands – Facebook, Twitter, and LinkedIn.
  • How to prioritize platform usage in order to maximize your efforts and meet your firm’s business goals. And, why it may be time to say goodbye to Facebook, and hello to a robust LinkedIn strategy.
  • Specifically how various paid and organic strategies can elevate your firm as a thought leader in the green building industry, target your sustainability service offerings to the right people and generate quality inbound leads.


Through this webinar, given by Mallory Horshaw and Kathleen Celano of Brownstein Group, attendees will learn the fundamentals of a strategic social media program that leverages both paid and organic tactics to deliver maximum impact on business development and increase brand awareness among your firm’s top prospects.

Worth 1 GBCI CE hour and 1 AIA LU. 



Pro/Leadership Member: FREE

Member: $10 

Non-member: $25 (Want to become a member? Join here!)


Registration has closed for this event. 

Meet the Presenters

Mallory Horshaw

Account Director, Brownstein Group

As Account Director, Mallory is consistently developing and executing successful, award-winning strategic public relations programs for clients including Campus Apartments, Cecil Baker + Partners, SageGlass, Brandywine, Green Building United and Western Union. Mallory has a wealth of knowledge and experience in the real estate and construction space. As a lead on the agency’s AEC practice group, she handles all day-to-day activities, including media relations, award submissions, executive thought leadership and social media content development for some of the region’s leading developers and architects. Mallory has secured hundreds of earned media placements for her clients, including key industry publications such as Multifamily Executive, Multi-Housing News, and WSJ’s Property Report.

Mallory joined Brownstein Group in August 2013, following three years at PR agencies in the Philadelphia region. She has represented clients in a variety of fields, including higher education, real estate, healthcare and technology. She previously worked with prominent Philadelphia-based developer Dranoff Properties, planning and executing groundbreaking events and securing local media placements. During her career, Mallory has maintained a passion for media relations and has secured placements for clients in top-tier outlets like The New York Times, The Wall Street Journal, Associated Press and USA Today.  Mallory graduated from Pennsylvania State University with a BA in Public Relations and minors in International Studies and Psychology.


Kathleen Celano

Social Media Director, Brownstein Group

Kathleen is responsible for the development and implementation of strategic social media programs for clients in the retail, finance, healthcare, architecture, and wearable technology industries. Kathleen oversees a team of content creators and strategists who develop thousands of unique pieces of social media content annually across clients’ social media channels.

Kathleen’s demonstrated thought leadership led to her being named a “Mover and Shaker” at the 2017 Social Shake-Up Show presented by PR News and Social Media Today. Her work at Brownstein Group has contributed to several industry honors, including multiple regional PRSA awards, as well as national recognition at the 2016 PR News Digital PR Awards and the 2015 & 2017 PR Daily Digital and Social Media Awards. Her work on IKEA USA led to recognition by Adweek as a “Brand of the Day” for excellence in social media execution, as well as a spot on Entrepreneur’s list of the “25 Fantastic Examples of Brands Using Instagram.”

Kathleen graduated from Villanova University with a BA in Communication and a concentration in Public Relations. Out of the office, you can find her teaching or taking a vinyasa yoga class.

Thank You to Our Sustaining Partner and Sponsor

Legacy Partners

Platinum Partners

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