Tue, 4/17/2018 - 12:00pm - 1:30pm
Trade shows can be central to an A/E/C firm’s marketing plan, but too often companies are disappointed in the results for the significant investment of resources and budget. To maximize ROI, forget about your booth dimensions and shift your focus to digital and social media strategies that drive online engagement, and media relations that drive awareness. Now is the time to listen up, adopt a digital-centric approach, break rules and create new ones. Now is the time to become a thought-leading resource and cross-channel content publisher.
Trade shows can effectively bring prospects further down the sales funnel – if you move them physically, emotionally and intellectually. That’s a tall order that goes beyond collecting email addresses! By listening to prospects before, during and after the show, you can glean key insights that shape your strategy. This is easier than ever – by leveraging social media listening tools, real-time search insights and your own surveys. Armed with audience insight, you’re positioned to build a sound, 360-degree strategy that orbits around key trade show cycles and, yet, engages year-round.
Through this presentation, given by Laura Emanuel of Brownstein Group, attendees will learn how to adopt a new trade show approach that drives more leads and more engagement (with less work!).
This event is hosted by Brownstein Group. Sandwiches, salad and non-alcoholic beverages will be provided. Worth 1.5 GBCI CE hour and 1 AIA LU.
Non-member: $25 (Want to become a member? Join here!)
Laura Emanuel, APR is Director of Public Relations at Brownstein Group - the longest-running independent brand communication agency in Philadelphia. Her responsibilities include department management, strategic planning for both the agency and clients, resource planning and staff development and new business. In her nine years at BG, she has worked for dozens of notable clients, including Saint-Gobain, CertainTeed, SageGlass, PREIT, Campus Apartments, Cecil Baker + Partners, Design Philadelphia and more. As a result, she is engrained in the architecture, design, real estate and construction industries and has strong relationships with national and regional media in these industries. Laura is also highly experienced in reputation management and crisis communications, frequently serving as the corporate spokesperson for her clients and providing messaging counsel to stakeholders.
Prior to becoming Director, Laura established the AEC practice group within the agency’s Public Relations department which supports brand communication efforts for a variety of clients in the areas of architecture, interior design, construction management, real estate development, building materials, home goods and energy efficiency. The practice group establishes and builds brands, creates collateral materials, raises profiles in the media and otherwise connects companies to their constituents and supports business development objectives.
Laura has a proven media relations track record and maintains strong relationships with regional and national media. She has secured clients in The Wall Street Journal, The New York Times, Forbes, USA Today, The Washington Post, Men’s Health, Investor’s Business Daily and CNBC, to name a few. She graduated summa cum laude from Cabrini College, earning a BA in English and communications. In 2012, Laura earned her Accreditation in Public Relations (APR), the industry’s only post-graduate certification program. Laura has helped win over 30 Philadelphia PRSA Chapter awards and three national PR awards, including a PRSA Silver Anvil, PR Daily’s 2012 Media Relations Awards for “best response to breaking news” and PR News’ 2013 CSR Award for work on Saint-Gobain’s national community relations program with YouthBuild USA.
Mallory Horshaw, is Account Director, Public Relations at Brownstein Group - the longest-running independent brand communication agency in Philadelphia. She is responsible for developing strategic public relations programs for clients within the agency’s B2B and AEC practice groups. In her five years at BG, Mallory has worked with many exciting clients including Western Union’s Speedpay, SageGlass, Campus Apartments, Medical Guardian and Nexxt. She works closely with clients to develop dynamic PR programs that go beyond traditional tactics to help them meet their business objectives – from brand awareness to lead generation. Mallory has spent nearly a decade honing her relationships with national, industry and regional media, securing coverage in top-tier outlets like The New York Times, The Wall Street Journal, Associated Press and USA Today. She graduated from Pennsylvania State University with a BA in Public Relations.