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United By Blue: Sustainable Building and Business Practices

Mon, 10/5/2020 - 12:00pm - 1:00pm


Green Building United and United By Blue come together once again (they were a 2019 Groundbreaker Community Leadership Awardee) to bring you this exciting presentation.

United By Blue is a Philly-based B Corp with a national and global reach. Niched within the outdoor industry, United By Blue promotes sustainable living through their products and environmental activism.

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The company maintains a one-for-one business model and is engaged with a number of leading sustainable business tactics.

In this webinar, coordinated by our Lehigh Valley Community, Maria McDonald of United By Blue, will cover the sustainable business tactics that the company has taken on, how they've worked, and how they measure success in a triple bottom line business. The webinar will cover the company's:

  • One-for-one model
  • Manufacturing practices
  • Corporate partnerships
  • Mission-driven brand community


Maria will also discuss United by Blue's B Corp Status, LEED certification, and the company's response to COVID-19. 



Members: Free

Non-Members: $10 (Want to become a member? Join today!)

Meet the Presenter 

Maria McDonald

Strategic Partnerships, United by Blue

At United By Blue, Maria has been in various roles related to executing the company’s mission through ocean and waterway cleanup programming and company sustainability and mission-driven projects. She currently oversees the expansion of the company’s sustainable food access program in United By Blue’s new effort to bring holistic sustainable living to local communities through the COVID-19 pandemic. Maria specializes in executing environmental conservation and sustainability initiatives within a for-profit business structure, following the B Corp model that businesses can and should be a “force for good.”

Maria’s primary role during her tenure at United By Blue has been on the Cleanups team, which fulfills the company's mission to remove one pound of ocean-bound trash for every product sold.

Outside of United By Blue, Maria is pursuing a Masters Degree in Sustainability Planning and Management at the University of Colorado, and consults on sustainability initiatives for both local businesses and in corporate sustainability.

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